As I said last week, I’m big on simplicity. I think the most innovative things are those that transcend with very little effort. I think there is no better example than this tee that shows there actually is an “i” in “team”:
For my design I was wondering what was the best and most straightforward way to show love for Detroit. “<3” is a well known emoticon for a heart. Moreover, for those that don’t know, 313 is the area code for Detroit. The marriage of the two just hit me like a ton of bricks… or a ton of anything else, for that matter. Here’s what I came up with. I hope you dig it.